Throughout the project, we as a group had many steps for the project. One of the main parts was research. We would find all the information needed to complete each person's part in the group. We would go to every website to give us the best information we could put either in the research chart or the presentation. We had many ideas for planning and brainstorming. We would put our ideas on our notes and the storyboard that we use for the music video. One important thing we used as a group was working together and collaborating on the ideas we were thinking of. As soon as we worked together everything clicked and we finished the work more efficiently.
During the production and the scenes, we had props and scenery to make a more interesting video. One example we used was the ukulele. For the production we had every step figured out we just needed to execute it correctly. For the video, we tried to make it as entertaining as possible and also to attract the viewers watching it. So, we had cut scenes that explained the story well but also made the audience laugh. For the post-production, we worked well. One person in our group liked to edit and said she would do it and it came out well. We helped as a group to pick the correct scenes to use so the video can come out better. Our presentation was great but we need more explanation about our campaign. For example, we needed to show our merchandise and all of our socials, not just a couple.
One thing I learned from this project is that working together makes everything come out better and makes people collaborate and be social with each other. I enjoyed working with this group because we finished everything on time there was no rush and everything worked out perfectly. Some aspects of this project that will help me for the portfolio project, will be the techniques used for the production and the research need to complete every step. This project will also give me more experience for bigger projects in the future, like the Cambridge portfolio project which is important for the class.
This is some of the research we used.
Company: Warner Music Group
History | Artists/Groups | Case Study #1: | Case Study #2: |
The origins of WMG can be traced back to the movie studio Warner Bros., which launched Warner Bros Records in March 1958.
Ceo: Stephen Cooper, since 2011
Is headquartered in New York
WMG is a global music entertainment company that operates with recorded music, music publishing, and artist services.
Warner Music Group is also home to the world’s third biggest music publishing company, Warner Chappell Music | -Bebe Rexha -Michael Buble - Coldplay - Dua Lipa - Paris Hilton - Jason Mraz - Macklemore and Ryan Lewis - Melanie Martinez -Migos -Sean Paul | -Include marketing strategies, distribution methods, audience interaction tools and practices, etc.
Blake Shelton-
-Country music superstar and multimedia entertainer Blake Shelton is signed to Warner Bros. / Warner Music Nashville his label home
-Merchandise sold from warner bros store
-use of social media of engaging posts
- Billboards and posters of artists in cities or highways
- Music distributed through YouTube, Spotify, pandora, etc
- warner bros music group website | -Include marketing strategies, distribution methods, audience interaction tools and practices, etc.
Shy Carter -Is signed to Warner Music Nashville/ Warner Bros
-Shy Carters official website, showing his music, and videos
-social media of Shy in concerts or upcoming tours
-Merchandise from online stores and websites
-Songs and music videos through YouTube, Spotify, Soundcloud, apple music, etc
-Billboards and posters in the streets
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Company: universal music group
History | Artists/Groups | Case Study #1: | Case Study #2: |
Universal Music Group N.V. is a Dutch American multinational music corporation under Dutch law. UMG's corporate headquarters are in Hilversum, Netherlands and its operational headquarters are in Santa Monica, California.
CEO: Lucian Grainge (Mar 9, 2011–)
Founded: September 1934 |
| -Include marketing strategies, distribution methods, audience interaction tools and practices, etc.
-Luke Combs is signed to Universal Music Group under Sony Music Nashville • Universal Music Publishing Group (UMPG) has signed Luke Combs to an exclusive, global publishing agreement.
-brand management and merch clothing sell through amazon and concerts - music is distributed by Sony Music Nashville to platform such as YouTube and streaming services like Apple Music, Spotify, and SoundCloud -use of social media like Instagram to post upcoming movies and tours dates -posters in streets and highways announcing new music and concerts -the number one tool of marketing will be digital marketing | -Include marketing strategies, distribution methods, audience interaction tools and practices, etc
-Carrie underwood Is signed to Univeral music group since March 28,2017, Underwood’s label home will be Capitol Records Nashville, one of four labels that form Universal Music Group Nashville and country label of the year for eight consecutive years.
- 47 nationally aired TV ad campaigns for Carrie Underwood Music distributed by UMG to platforms such as YouTube and streaming services like Apple Music, Spotify, and Soundcloud -presentations in awards such as the AMA’s and The Grammys - CALIA BY CARRIE UNDERWOOD, partnership with Dick Sporting Goods -Partnership with Body armor beverage –use of social media like Instagram to post upcoming movies and tours -posters in highways and streets |
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